Guide The global green consumer - A cross border market

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The sample size was c. About International Post Corporation International Post Corporation IPC is the leading service provider of the global postal industry that provides leadership by driving service quality, interoperability and business-critical intelligence to support posts in defending existing business and expanding into new growth areas. It is a cooperative association of 24 member postal operators in Asia Pacific, Europe and North America. Since IPC has set standards for upgrading quality and service performance and developed technological solutions that help members enhance service for international letters, packets and parcels.

IPC engages in industry research, creates business-critical intelligence, provides a range of platforms and programmes for member post CEOs and senior management to exchange best practices and discuss strategy. IPC also manages the system for incentive-based payments between postal operators.

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They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies may be set through our site by our advertising partners. Help is at hand: For retailers planning to sell their products via their own website, platforms exist that make setting up online stores or extending existing online stores for other markets with different languages straightforward and cost a fraction of what companies had to spend in the early days of cross-border sales.

Often, businesses planning to expand internationally already have a website. However, the use of local currencies are key to winning customers abroad.

Equally, retailers selling abroad will also need to take widely differing payment preferences into account. Offering customers a variety of payment options will put them at ease and appease their fears of fraud, helping boost sales.

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International expansion in 8 steps: A guide to cross-border sales

E-commerce websites should also show product prices in the local currency. Selling goods across borders could potentially infringe individual property rights IPRs. While IPRs are largely protected at a national level on a country-by-country basis, there are some mechanisms for protection of rights across multiple jurisdictions. There are a number of firms offering patentability and freedom to operate FTO searches for a fixed price.

The European Patent Office provides a free service to check for published patent applications and registered patents via its platform Espacenet. Shipping costs in particular lead to high cart abandonment rates if consumers deem them too high. Businesses selling on global or local marketplaces can take advantage of their fulfillment services, including handling of import fees and customs-based clearance on behalf of the seller. This, too, will vary by region. What advertising, for example, will be successful in other countries? What messaging and social media platforms are important?

In the U. Where Pinduoduo gets social is its functionality. Users can send product links to friends and coordinate purchases to secure a discount of up to 90 percent, all while on WeChat.


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Consider conducting surveys or focus groups or bringing on a team member who can help you better understand the different interests and priorities these other cultures have. But if you plan accordingly, understand the logistics of fulfilling customer needs and comprehend the cultural and behavioral differences between countries, you can ensure nothing gets lost in translation. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.

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International Business. Building a cross-border business might seem daunting, but it's an essential component to a brand's longevity.

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Andrew Blachman. Guest Writer. September 27, 5 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur.